How to Run a Promotion
Before starting your promotion there are several things to consider in order for it to be a success. Remember, we want to see your promotion work, so call or email us to discuss your promotional plans.
Step One: Who is your market?
1. What do you wish to accomplish from this campaign?
It is important to have a clear and realistic goal. Do you want to expand your client base? Achieve greater sales? Increase knowledge of your service or product? Whatever your goal is, it is important to keep it in mind when considering your promotional activity.
2. Who is your demographic?
Look at things like their interests, age, gender and how they will use your product or service. By looking at these facts you can gauge the appropriateness of different
promotional items.
3. Promotion timing
Different
promotional products have different lead times. When do you need the product? Next week, in a month, or three months?
4. Budget
Not the most interesting thing to consider when choosing your promotional product, however it is an important one. How much can you afford to spend per client?
5. Choosing a product to suit your image and style.
It is important to choose a product that reflects the image you wish to portray for your company or event. You need to pick something that will grab their attention or present a message to your clients.
Step Two: What do you need from the product?
1. How long do you need the product to last?
For this you need to determine whether you want to grab the clients attention, get them interested immediately, or do you want to provide them with something they can use long term that will display you contact details for the rest of the year.
2. Inherent value of the product
Does the product appear more expensive than the actual price spent on it? Some products can be bought for $5 each, however they look like they are worth $20 retail.
3. Is the product interesting and original?
Will the product you choose make an impression on the client? Will people remember it and you?
4. Is the expenditure a good investment towards your goals?
How many extra clients, further sales, or conference attendees do you need in order to justify the cost of the promotion? Is this realistic and achievable?
5. Future promotions
Can you see this promotion developing into a theme for future promotions?
6. Distribution
No matter how your product is going to be delivered PromoSales can help you with the promotional logisitics.
7. Packaging
PromoSales has a large range of packaging. Do you need special gift boxing or personalised labelling? Whatever your requirements we can assist you.
Step Three: Call us!!!
Call or email one of PromoSales consultants and we can discuss your promotional plans.
